2nd Annual Falling for the Wallace fall festival
Celebrating Community
The 2nd Annual Falling for the Wallace- Fall Festival is all about celebrating community and bringing people together—and this year’s festival promises to be bigger and better than the first! We’re thrilled to invite everyone to experience an unforgettable day of fun and excitement in the heart of downtown Levelland.
We’re especially proud to be partnering with Levelland Main Street, who is co-hosting the day’s festivities with us—including the Community Parade and the newly reimagined Cork & Keg event, formerly known as Sip n’ Swirl!
We’re also excited to feature ‘Touch-a-Truck’ presented by the City of Levelland, and ‘Fire Prevention Day’ with the Levelland Fire Department—adding even more fun, family-friendly activities to the day’s lineup.
Last year’s event welcomed over 1,500 attendees, and we’re expecting an even larger crowd this year
CORNHOLE TOURNAMENT
In Partnership with Main Street Levelland
Community Parade 2:00 PM
Fall Festival 3:00- 8:00 PM
CORNHOLE TOURNAMENT 3:00 Pm
Mainstreet Cork & Keg 6:00- 9:00 PM
The day kicks off with the Community Parade at 2:00 PM, a hometown favorite that brings together area businesses, schools, nonprofits, and families in celebration. Levelland Main Street and the Wallace Theater are thrilled to co-host this year’s parade, working hand-in-hand to create a meaningful, memorable experience for all.
COMMUNITY PARADE
From 3:00–8:00 PM, Falling for the Wallace Festival will create a vibrant hub of activity with shopping, live music, art displays, delicious food, and fun activities for the whole family. Whether you’re discovering unique finds from our local merchants, enjoying a bite from food trucks, or dancing along to live performances, there’s something for everyone!
APPLICATIONS FOR FESTIVAL BOOTHS
All food booths and trucks require a city permit.
For more information on city permits, click here.
Adding to the excitement, at 6:00 PM, festival goers can raise a glass at Levelland Main Street’s Cork & Keg. This newly rebranded event offers wine and beer tastings from regional vendors and local favorites. While the name has changed, the experience will be better than ever. Main Street is excited to introduce Cork & Keg as a signature fall event, now woven seamlessly into the fabric of Falling for the Wallace.
MAIN STREET CORK & KEG
This year is especially exciting because the Wallace will officially open our doors on September 20th with our Grand Opening Celebration Event, marking the beginning of a new chapter for the historic Wallace Theater. This reopening will bring economic development, increased tourism, and a positive impact on the well-being of our community.
We are now accepting festival booth participants and parade entries.
Entry fees for the parade are just $10, and every dollar supports local nonprofits. Don’t miss your chance to be part of this special community celebration!
Community is about fellowship. It’s about being part of something greater than ourselves, where collective efforts lead to shared successes and individual contributions are valued as part of the whole. We hope that Falling for the Wallace will continue to grow into a beloved fall tradition that unites us each year to celebrate what makes our community truly special.
Thank you for being part of our story. We can’t wait to celebrate with you!
‘Eco-Expression: Celebrating Our Environment’
Art Contest
The contest is open to all children grades K–12 in Hockley County attending public, private, parochial, and home schools.
Falling for the Wallace Committee Members:
Annie Burge, Nicole Campbell, Stevi Foster, Dean Loehr, Lorie Marquez, Tania Moody, Randal Ramirez, Katy Rush, Matt Rush
Staff:
Jolenna Carter, Alycyn Keeling, Arlette Silva, Tina Wiiest
Partnership and Advertising Opportunities are available for the combined fall event for the wallace theater and mainstreet levelland. Reach out to Jolenna Carter at 254-205-9876 or jolenna@wallacetheater.com, or KElly Hancock at 806-598-2098 or khancock@levellandtexas.org for more information.
festival sponsor
Cork & Keg Garden Sponsor
Main Stage/ Entertainment Sponsor
tasting flight sponsor
Art Gallery Sponsor
Kids Zone Sponsor
pumpkin patch sponsor
broadcast sponsor
Friends of the Community
Hockley County Abstract
Interim Home Health
Pierce & Associates
Bobby & Ann Capps
Shop local, shop downtown
FEstival Booth Participants
Poppin’ West Texas
D’Lites Lubbock
Four Arrows Boutique
Lemon in Paradise
Maverick Windows
The Original Plain Jane’s Fried Pies
Unforgettable Sparks
Renewal by Anderson
Sugar Rush Candy Co
CASA of the South Plains
R&R’s Taste of Texas
AT&T
Interim Healthcare
Deb’s Backyard Craftbox
Sister 2 Sister
Viviana’s Kairos
K&A Kustom Creations
Home & Supply Hitch’N Post
Hockley County Senior Citizens
Lexi Tutt Art
Everlasting Jewels Boutique
The Page Turner
Ramirez BBQ- Circle R
i27Roots
Jay Crowder Designs
Attitudes Hair & Nail Salon
Mommas Hive Boutique
The Charm Bar by Anna
Cielito Lindo
P&B Hook Creations
Dickey’s BBQ Pit
Hallowmonsterco
Fear Not Macarons & More
Mamalicha Salsa
Scentsy
Hair By Sara V- Trucker Hat Bar
Sweet and Sourdough Bake Shop
KLC
La Cocina De La Familian
Botanical Patisseries