2nd Annual Falling for the Wallace fall festival

Celebrating Community

The 2nd Annual Falling for the Wallace- Fall Festival is all about celebrating community and bringing people together—and this year’s festival promises to be bigger and better than the first! We’re thrilled to invite everyone to experience an unforgettable day of fun and excitement in the heart of downtown Levelland.

We’re especially proud to be partnering with Levelland Main Street, who is co-hosting the day’s festivities with us—including the Community Parade and the newly reimagined Cork & Keg event, formerly known as Sip n’ Swirl!

We’re also excited to feature ‘Touch-a-Truck’ presented by the City of Levelland, and ‘Fire Prevention Day’ with the Levelland Fire Department—adding even more fun, family-friendly activities to the day’s lineup.

Last year’s event welcomed over 1,500 attendees, and we’re expecting an even larger crowd this year

Community Parade 2:00 PM

Fall Festival 3:00- 8:00 PM

Mainstreet Cork & Keg 6:00- 9:00 PM

The day kicks off with the Community Parade at 2:00 PM, a hometown favorite that brings together area businesses, schools, nonprofits, and families in celebration. Levelland Main Street and the Wallace Theater are thrilled to co-host this year’s parade, working hand-in-hand to create a meaningful, memorable experience for all.

COMMUNITY PARADE

parade entry form

From 3:00–8:00 PM, Falling for the Wallace Festival will create a vibrant hub of activity with shopping, live music, art displays, delicious food, and fun activities for the whole family. Whether you’re discovering unique finds from our local merchants, enjoying a bite from food trucks, or dancing along to live performances, there’s something for everyone!

APPLICATIONS FOR FESTIVAL BOOTHS

All food booths and trucks require a city permit.

For more information on city permits, click here.

Festival booth application

Adding to the excitement, at 5:00 PM, festival goers can raise a glass at the Levelland Main Street’s Cork & Keg. This newly rebranded event offers wine and beer tastings from regional vendors and local favorites. While the name has changed, the experience will be better than ever. Main Street is excited to introduce Cork & Keg as a signature fall event, now woven seamlessly into the fabric of Falling for the Wallace.

MAIN STREET CORK & KEG

TICKETS COMING SOON!

This year is especially exciting because the Wallace will officially open our doors on September 20th with our Grand Opening Celebration Event, marking the beginning of a new chapter for the historic Wallace Theater. This reopening will bring economic development, increased tourism, and a positive impact on the well-being of our community.

We are now accepting festival booth participants and parade entries.

Entry fees for the parade are just $10, and every dollar supports local nonprofits. Don’t miss your chance to be part of this special community celebration!

Community is about fellowship. It’s about being part of something greater than ourselves, where collective efforts lead to shared successes and individual contributions are valued as part of the whole. We hope that Falling for the Wallace will continue to grow into a beloved fall tradition that unites us each year to celebrate what makes our community truly special.

Thank you for being part of our story. We can’t wait to celebrate with you!